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Ny Executive Vice President of Programming & Content

onsdag 4. marts 2015, af Tom Dissing

Jakob Mejlhede Andersen er netop blevet udnævnt til Executive Vice President of MTG Programming & Content Development og bliver dermed en del af det såkaldte “MTG Executive Management Team”, hvor han får ansvaret for “content acquisition, programming and development for MTG’s Nordic on and offline pay-TV businesses, and group-wide online free-TV businesses”, som de skriver det.
Da det ydermere betyder at han også skal varetage “format sourcing and co-productions”, må du hellere lige ringe og sige tillykke.
Jakob Mejlhede Andersen der blev en del af MTG i 2005 har væretSenior Vice President of Acquisitions & Programming de sidste seks år.
Og så blev han jo Chief Content Officer of the Groups digital accelerator MTGx, for et års tid siden.
Han siger:
-MTG has a unique position in the industry as we operate across almost all on and offline content platforms, as well as across multiple territories. My role is to explore how we develop and utilize our world class content portfolio in as smart a way as possible, so that consumers enjoy the best experiences and are brought even closer to the entertainment that they love. We are constantly evolving and have the clear objective to be the leading digital entertainment house in each of our markets. My priority is clear – that the audience remains at the centre of every decision that we make, slutter han.
Jørgen Madsen Lindemann, MTG President and CEO supplerer:
-Content is king at MTG and Jakob has long been our king of content. Video viewing is increasingly digital, unscheduled and mobile so relevance is more than ever the name of the game, and that is about securing the best content available and delivering it to viewers in many different ways. Jakob is now therefore our Chief Story-sourcer and Story-teller, with a wide brief across MTG’s channels and services to work with our experienced teams to deliver the leading digital entertainment brands in each of our markets, slutter han.

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